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Tag Archives: Matthews McLaughlin

MATTHEW McLAUGHLIN — Finding white space

When I work with startups that are analyzing market opportunities and existing firms that are exploring other opportunities, I try to frame the discussion in terms of white space.  There is nothing proprietary about the term “white space” – it has been around at least since the dot-com frenzy of the 1990s, if not before then.  White space essentially means ...

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