Home » Tag Archives: media

Tag Archives: media

New England newspaper owner fights to save local journalism

PITTSFIELD, Mass. — The Berkshire Eagle has an expanded investigative team. There’s a new 12-page lifestyle section for the Eagle’s Sunday editions. There’s a new monthly magazine focusing on the area’s culinary and natural charms. There is an advisory board that includes cellist Yo-Yo Ma and Pulitzer-winning writer Elizabeth Kolbert. The newspaper is wider, its paper thicker. There’s even a ...

Read More »

TODD SMITH — Tech, telecom & wheels, oh, my, rule top 50 brands

What’s in a brand? The good ones smell sweeter than a rose, to borrow from the famous William Shakespeare line. Brands – and names – are big business, and getting bigger by the year. Companies spend copious amounts of time, positioning and money to build their brand identities and establish their brand voice – especially the big consumer companies. Recently, ...

Read More »

TODD SMITH _ Journalists have interviewed 20 percent of Americans

The media have long been a part of our everyday lives – from the morning newspaper to nightly TV news to today’s digital news that hits us with headlines 24/7. Many of you have had interaction with journalists in your lives. This is underscored in an interesting new survey from Pew Research Center that found about two-in-ten Americans (21 percent) ...

Read More »

TODD SMITH — Digital advertising smashes $100 billion level

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest Internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising has become increasingly dominant, growing 40 percent year-over-year, to $69.9 billion. And video ad spending ...

Read More »

TODD SMITH — Earned media (PR pickup) is dominating branding campaigns

In our fast-paced, increasingly digital-driven world, one of the ageless measurement tools of PR success – earned media – continues to dominate campaigns. Earned media is publicity or PR gained through an unsolicited third party (mass media outlet such as newspaper, TV, radio and the Internet). Unearned media is paid media (marketing and advertising). Earned media is at the center ...

Read More »

TODD SMITH — Writing mistakes, words & phrases to avoid for clearer communications

Bad writing can sink your brand and wreck your reputation! Professional writing coaches from across the country recently shared the biggest mistakes they encounter, and tips on how to avoid them with Fast Company. Writing inappropriately for the audience is a frequent pitfall, Wilma Davidson, author of the book “Business Writing: What Works, What Won’t,” said. Scolding readers or failing ...

Read More »

PETER FUNT — Brian Williams earns his way back

Television’s most elegant and articulate anchor, who shepherds what is arguably the nation’s most informative nightly news program, continues to toil in relative obscurity. It’s not that viewership for Brian Williams’s 11 p.m. ET program on MSNBC is tiny; it reaches nearly two million people on an average night. It’s that the broadcast from which Williams was exiled four years ...

Read More »

MATTHEW McLAUGHLIN — Break the echo chamber

The internet and social media have empowered us with far greater amounts of information and at increasingly faster rates than any other point in the history of humankind.  The benefits of this democratization are omnipresent and permeate almost every aspect of our lives now.  For technologies that have largely only existed for about a decade, it is hard to imagine ...

Read More »

TODD SMITH — Push alerts are driving mobile news strategy

News fans in today’s digital world are craving more push alerts, less breaking news – and, yes, less of the smiley/frowny/angry/kissy emoji speak. An analysis of some 30 publisher’s mobile notifications shows that the nature of news alerts has stayed the same but newsroom managers are thinking differently about how to use them. In a follow-up study to a 2017 ...

Read More »

40 years and still printing — MBJ still the leading source of business news in Magnolia State

In August 1979, a new business-focused, statewide newspaper hit the newsstand for the first time. Dubbed the Mississippi Business Journal, that first issue dealt with transportation issues, oil and gas exploration and the upcoming gubernatorial election as well as offering people in the news, business briefs, editorials and more. The frequency of the publication would evolve from monthly to weekly, ...

Read More »