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Tag Archives: Nashville

TODD SMITH — Americans support local news relief in Coronavirus era

The meltdown of the economy in the wake of the coronavirus is slamming an already trampled financial chapter for local news organizations – especially local newspapers. While Americans are not overly concerned about the effect of the downturn on local news in their area, they do support financial assistance for local news organizations as part of COVID-19 relief legislation. At ...

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TODD SMITH — Americans have positive view of COVID-19 media coverage

Coverage of the coronavirus outbreak has consumed much of the news media’s attention as Americans look for information in a time of high anxiety and uncertainty. U.S. adults overall hold more positive than negative views of the news media’s coverage of the COVID-19 crisis, while their broader attitudes toward the news media are more evenly divided or more negative, according to a ...

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TODD SMITH — Make your Coronavirus news pitch perfect

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “2020 State of the Media Report,” released on April 21. The PR software company’s 11th-annual report, which surveyed more than 3,200 journalists from 15 countries, includes a follow-up section on how ...

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TODD SMITH — Expert tips for working remotely

How are you doing in our remote work, social distancing, quarantined world? I know it’s been a great exercise in adaptability for the workforce and students across the world in our coronavirus era. Lindsey Pollak, a speaker and author of “The Remix,” together with her assistant, Eileen, who have succeeded in a remote work environment for more than five years, ...

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TODD SMITH — Communicators can tap into these tools for success in our remote working world

In our remote work, social distancing, quarantined coronavirus existence, tech tools can help us be proactive in our messaging to a constantly evolving audience. Working in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video news conference or statement from your CEO remotely? Recently, PRNEWS hosted a webinar on COVID-19 communications ...

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TODD SMITH — Consumers have confidence brands can lead in Coronavirus response

Edelman’s trust barometer has previously identified a shift in consumer sentiment where more people are valuing the actions of brands over institutions like the media and government. That trend has jumped to center stage in a more significant way as countries around the world scramble to respond to a coronavirus pandemic that has resulted in a climbing human toll and upturned industries. ...

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TODD SMITH — Transparency, preparation key for Coronavirus pandemic communications

The coronavirus has wreaked havoc on our world – and in the world of clear communications! Officials and leaders around the globe are warning people of the potential ramifications of the coronavirus (COVID-19) by the day and hour. Supply-chain management, special events, retail and hospitality businesses are all vulnerable to disruptions caused by this far-reaching public health concern, according to ...

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TODD SMITH — Twitter to begin labeling misinformation

Twitter is experimenting with adding brightly colored labels directly beneath lies and misinformation posted by politicians and other public figures, according to a leaked demo of new features shared with NBC News. Twitter confirmed that the leaked demo, which was accessible on a publicly available site, is one possible iteration of a new policy to target misinformation. The social media ...

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TODD SMITH — Consumer distrust drives digital marketing

Continued consumer skepticism is fueling new trends in digital marketing, and reshaping the strategies to reach an ever-evolving public with fresh ideas to boost awareness and drive brand engagement. Here are the key drivers in our new digital world, according to Marketing Land. 1. As consumer skepticism grows, affiliates will play an even more vital role in the marketing mix. ...

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TODD SMITH — Amazon, Google and Netflix most loved brands in America

Amazon, Google and Netflix are the most loved brands in America, according to Morning Consult’s 2019 annual ranking of the brands that define our culture and commerce. To determine the latest rankings, Morning Consult analyzed over 400,000 survey interviews from Morning Consult Brand Intelligence, measuring consumer sentiment across favorability, trust, community impact, and Net Promoter Score. Amazon clocked in at ...

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