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Tag Archives: Nashville

TODD SMITH — Consumer distrust drives digital marketing

Continued consumer skepticism is fueling new trends in digital marketing, and reshaping the strategies to reach an ever-evolving public with fresh ideas to boost awareness and drive brand engagement. Here are the key drivers in our new digital world, according to Marketing Land. 1. As consumer skepticism grows, affiliates will play an even more vital role in the marketing mix. ...

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TODD SMITH — Amazon, Google and Netflix most loved brands in America

Amazon, Google and Netflix are the most loved brands in America, according to Morning Consult’s 2019 annual ranking of the brands that define our culture and commerce. To determine the latest rankings, Morning Consult analyzed over 400,000 survey interviews from Morning Consult Brand Intelligence, measuring consumer sentiment across favorability, trust, community impact, and Net Promoter Score. Amazon clocked in at ...

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TODD SMITH — What readers want in news

As we launch into 2020, it’s a great time to check the presses on what readers seek in the news media. A recent study by The Center for Media Engagement aimed to get the scoop on what readers don’t understand about the news process and how newsrooms can build trust with their audiences. For this study, The Center for Media ...

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TODD SMITH — Google reveals most searched phrases of 2019

Let’s face it, we live in an online search world. Need a quick answer to anything under the sun or around the world? It’s only a click away on your web browser. What did we do before Google? Or Bing? Or Yahoo? Or Wikipedia? We were constantly dashing for the encyclopedia, searching for the World Book – or forgetting about ...

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TODD SMITH — Holiday sales set records for Cyber Monday, Black Friday

Cyber Monday sales vaulted to a multi-billion-dollar record, easily surpassing last year’s total, marking the largest online shopping day of all time in the U.S. Based on data from Adobe Analytics – which tracks hundreds of retail websites – sales soared to $9.4 billion by the end of Cyber Monday, growing 19.7 percent year over year and beating last year’s record of nearly $8 billion. That’s on ...

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TODD SMITH — Not milk? Largest brand buys the farm

Not Milk! With a nod to one of the greatest branding campaigns in the world – who can forget Got Milk! – our society has increasingly tossed the jug and opted for tea and soft drinks instead. This alarming trend recently led to the nation’s biggest milk producer filing for bankruptcy. Dean Foods blamed a decadelong drop in milk consumption ...

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Allegiant offers flights between Gulfport-Biloxi and Nashville

MBJ staff Allegiant announces new nonstop service from Gulfport to Nashville via Gulfport-Biloxi International Airport beginning Feb. 15. The company is offering introductory one-way fares on the new route for as low as $55. “We’re excited to offer Gulfport residents new travel options to one of the fastest growing destinations– steeped in music history, Nashville,” Drew Wells, Allegiant vice president ...

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TODD SMITH — LinkedIn boosts newsroom to 65 journalists

Dan Roth – editor-in-chief of LinkedIn – has a vision for making the social media powerhouse must read for news. It is Roth’s dream for LinkedIn’s 645 million members and for workers who have yet to use the site to turn to the site for news with their morning coffee. He envisions LinkedIn as the perfect “utility” for professionals. “LinkedIn ...

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TODD SMITH — Tech companies tops in best global brand survey

Interbrand has released its Best Global Brands 2019 report (bestglobalbrands.com), the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector. Taking into account Interbrand’s unparalleled wealth of 20 years of brand valuation data, ...

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TODD SMITH — ABC ‘World News Tonight’ gains in popularity

David Muir, anchor of ABC “World News Tonight” is delivering the news to a broader audience. The nightly news program has become one of the most-watched network programs, according to Variety. Since joining the newscast as anchor in 2014, the network has gained audience share. Muir recently spoke to the publication to discuss what today’s audience is seeking from the ...

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