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Tag Archives: public relations

Breazeale earns accreditation in public relations

Jessica Breazeale of Wesson, Public Affairs Manager with Georgia-Pacific Monticello completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program. Breazeale holds a master of science and bachelor of arts in ...

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TODD SMITH — Earned media (PR pickup) is dominating branding campaigns

In our fast-paced, increasingly digital-driven world, one of the ageless measurement tools of PR success – earned media – continues to dominate campaigns. Earned media is publicity or PR gained through an unsolicited third party (mass media outlet such as newspaper, TV, radio and the Internet). Unearned media is paid media (marketing and advertising). Earned media is at the center ...

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Breazeale joins MCS

Jessica Breazeale of Wesson recently joined MCS Building Supply and MSC Insulation in Sumrall where Breazeale is heading public relations and marketing initiatives. MCS is owned by former State Rep. Hank Lott. Breazeale will also launch marketing and Public Relations campaigns at Covington Ridge Retirement Home in Collins and Magnolia Place in Sumrall, where Lott’s wife, Melinda, is administrator. Breazeale will oversee website management, social ...

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TODD SMITH — Global communications report predicts convergence of PR, marketing

The USC Annenberg Center for Public Relations has released key findings from its second annual Global Communications Report, a comprehensive survey of more than 800 public relations executives from around the world. For the first time ever, the report also features insights from almost 700 public relations and communications students, along with in-house marketing executives. A key finding from this ...

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Deane | Smith, Gray PR partner to grow business

Deane | Smith, a leading public relations, marketing, advertising and branding agency based in Nashville, Tenn., and Gray Public Relations, based in Franklin, Tenn., have partnered to leverage their growing business and expand client service across the Southeast and throughout the nation. Under the agreement – a shared services affiliation – the two firms will have more than 30 employees ...

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Hinkebein joins airport

Teckie Hinkebein has joined The Gulfport-Biloxi International Airport team as Director of Marketing. Hinkebein has nearly 10 years of marketing experience, and will manage advertising, public relations and communications efforts for the airport. Hinkebein graduated with a Bachelor of Arts in public relations from The University of Alabama. She joins Gulfport-Biloxi International Airport from Wetlands Solutions in Gulfport, where she ...

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Aylett president of Southern Public Relations Federation

Kristie Aylett, APR, Fellow PRSA, is serving as the 2015 president of the Southern Public Relations Federation, a professional association of approximately 1,500 PR professionals and students across four states. Aylett provides strategic communications counsel and PR services to a diverse client base located across the United States as an agency principal in The KARD Group Public Relations/ Marketing consulting ...

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JEFFREY GITOMER — The science of the sale; the art of lunch

Let’s do lunch! Well, let’s do lunch the right way. Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the sale. Big mistake. Even more often, companies and (cheap) managers will not reimburse salespeople for lunchtime meetings. Bigger mistake. But most often, when a company ...

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