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Tag Archives: public relations

TODD SMITH — Pay close attention to all segments of millennials

Listen up, brand leaders: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15-to-34, this age group doesn’t quite meet the stereotype of “hyper-connected optimistic digital extroverts.” In fact, the stereotype applies to only about 42 percent of millennials, or about 36 million people. The other 49 million ...

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JEFFREY GITOMER — A new way to think about the way you present; More value… for THEM!

Where is “value” in your sales equation? Where is “value” in your sales presentation? What role does “value” play in building customer loyalty? How does “value” help build solid business relationships? How does value convert selling to buying? How does your prospect PERCEIVE what you’re saying and offering is actually valuable to THEM? ANSWER: Your value proposition needs to define ...

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TODD SMITH — SEO tips to help PR content rank highly with Google’s latest update

Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results from Entrepreneur: 1. Go long – many PR pros got used to writing short content because news release services provided a surcharge if copy ran over ...

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JEFFREY GITOMER: Want the sales ‘master’s touch?’ Study them, and do what they did

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or her success was based. For the last two weeks I have presented the first nine masters, ...

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THE SPIN CYCLE: How Facebook’s new publishing deal with major media could impact public relations

Last week, we discussed how the new Facebook deal allowing major national media to publish directly to the news feed is impacting the news biz? if you’re a fan of the New York Times, National Geographic, Buzzfeed and NBC News, among others, you will be able to read your favorite articles without leaving Facebook. Welcome, Instant Articles. In the past, ...

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