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Tag Archives: public relations

JEFFREY GITOMER: More BIG Questions and BIGGER Answers

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. 1. Jeffrey, what do you do EVERY DAY to build attraction and brand? What do you do to create consistency in your daily business habits? And I wonder how many of your ...

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TODD SMITH'S SPIN CYCLE: Top 5 social media campaigns of 2014 recognized at mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s happiness, hope, fear or yearning. Mashable, a leading digital news and social media company, recently held its annual Mashies Awards in New York, which revealed the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best Branded App and many more. ...

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TODD SMITH'S SPIN CYCLE — As the NFL kicks-off, here are top branding mistakes that could delay the game

The NFL season has officially kicked-off, and hardly anything can sack the brand that has become the most successful sport across the land. However, the sport, like any entity, has its challenges, and it will be interesting to see how the league navigates serious pitfalls as it seeks to add luster to its golden image. Despite myriad challenges that threaten ...

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THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, Media Bistro, recently gathered a ...

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