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Tag Archives: public relations

New VA director trying to recover hospital's reputation

JACKSON — The new director of the veterans’ hospital in Jackson is struggling to change perceptions of the institution as members of Congress and a government oversight office pursue investigations into misconduct. Joe Battle stepped into a public relations nightmare when he arrived at G.V. (Sonny) Montgomery Medical Center in early 2012. Whistleblower complaints were piling up as employees and ...

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New education trend? District marketing schools

TUPELO — Noting the competition that exists when parents choose where to send their children to school, first-year Tupelo superintendent Gearl Loden has begun a campaign to aggressively market the school district. From billboards to newspaper advertisements to a student-produced program that airs on WTVA-TV in Tupelo, the district has actively tried to share its story. This comes after a ...

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Credit union participating in national homeownership campaign

JACKSON — HOPE (Hope Enterprise Corporation/Hope Credit Union) has helped launch Home Matters, a national movement to build public support for the concept of homeownership. Home Matters is spearheaded by the National NeighborWorks Association (NNA), a coast-to-coast coalition of housing and community development organizations, other nonprofits, companies and the public at large. The launch took place in Washington, DC, where ...

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Poultry company new title sponsor of PGA tournament

LAUREL and MADISON — Sanderson Farms Inc. is the new title sponsor of the PGA tournament held annually at Annandale Golf Club in Madison. Mississippi’s only PGA event will now be known as the Sanderson Farms Championship. The Laurel-based poultry company is holding a news conference today at 10 a.m. at the Blair E. Batson Children’s Hospital in Jackson to ...

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Mad Genius wins 'Best of Show Overall' at 2013 ADDY Awards

JACKSON — The American Advertising Federation of Jackson (AAF Jackson) presented its 2013 ADDY Awards for advertising creative excellence Friday night at The South. This annual awards presentation was attended by more than 110 individuals from local advertising, marketing, graphic design and media businesses. Of the 202 entries received by AAF Jackson, 21 Gold ADDY Awards, 24 Silver ADDY Awards, ...

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Ag Department unveils new annual magazine

JACKSON — The Mississippi Department of Agriculture and Commerce recently showcased the premier issue of Mississippi Agriculture, a comprehensive guide to the states’ farms, food, and commerce at the Capitol today. Joined by several of those who contributed to the magazine, Agriculture and Commerce Commissioner Cindy Hyde-Smith said, “Mississippi Agriculture gives us the opportunity to show how food gets from ...

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Local design firm creates new New Orleans Pelicans logo

HATTIESBURG — Mississippi may not have its own major league professional sports team, but one Hattiesburg resident can at least say he had a major part in developing one. Rodney Richardson, founder and principal of RARE Design in downtown Hattiesburg, recently designed a new logo for the NBA’s New Orleans Hornets, who will soon become the New Orleans Pelicans. Richardson, ...

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MUW launches branding campaign with interactive sessions

COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a Pensacola, Fla.-based consulting firm that ...

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Capital City hires consultant to work on negative image

JACKSON — For years, Mississippi’s capital city has battled a reputation as a place of blight, corruption and high crime. Now, Jackson officials say they have enlisted help to upgrade public perception of the state’s biggest city. A local advertising firm, Fahrenheit Creative Group, has been hired in a $45,000 contract, to create better vibes for Jackson. City Council president ...

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