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Tag Archives: social media

TODD SMITH — Twitter voices are largely younger, more educated, Democrat

Social media has become our virtual backyard, a go-to place to catch up on news, stars, media personalities politicians, entertainers, sports and so much more. Varied audiences from around the world tune in. So, whose voices make up Twitter users? To examine this question, Pew Research Center recently conducted a national survey of nearly 3,000 U.S. adult Twitter users who ...

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MATTHEW McLAUGHLIN — Break the echo chamber

The internet and social media have empowered us with far greater amounts of information and at increasingly faster rates than any other point in the history of humankind.  The benefits of this democratization are omnipresent and permeate almost every aspect of our lives now.  For technologies that have largely only existed for about a decade, it is hard to imagine ...

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TODD SMITH — Social media landscape dotted by longstanding trends, emerging narratives

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out ...

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TODD SMITH — 10 social media trends to consider for future

Social media platforms will continue their rapid disruption as a communications vehicle in the digital world – and a number of new tech advancements will continue to leverage these tools for audiences around the world. As the waves of social media surge, here are the top 10 future social media trends according to Entrepreneur. 1. Rise of augmented reality At ...

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TODD SMITH — Social media users vault past 3 billion

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous 3 billion mark. With he world population at 7.5 billion and counting, that’s quite a milestone. Here are top trends: » 3.8 billion Internet users – with a 51 percent penetration rate. ...

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TODD SMITH: How Americans decide what news to trust on social media

When we encounter news on social media, how much we trust the content is determined less by who creates the news than by who shares it, according to a new study from the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. Whether readers trust the sharer, indeed, matters more ...

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TODD SMITH — Creative ways to incorporate live streaming to connect with your audience

Video has risen rapidly in the past few years, offering marketers a proven way to grab audience and keep them engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing ...

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TODD SMITH — Social media overtakes TV as main source of news for millennials

The 18-24 crowd (younger Millennials) has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time. The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at ...

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Social media policy at work protects employer

By LISA MONTI Social media in the workplace are 1) A necessity to stay competitive 2) An important internal communication and recruiting tool 3) A minefield. The answer is 4) All of the above. Social media use is fraught with pitfalls: employees wasting company time, revealing company secrets, spreading computer viruses and unsavory comments about the boss or fellow employees, the ...

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