Home » Tag Archives: social media

Tag Archives: social media

TODD SMITH — Americans are wary of role social media plays in delivering the news

While debate rages over how social media sites can improve the quality of news they offer while enforcing rules fairly, most Americans are pessimistic about these efforts and are highly concerned about several issues when it comes to social media and news. According to a new Pew Research Center survey, conducted July 8-21, majorities say that social media companies have ...

Read More »

TODD SMITH — Twitter voices are largely younger, more educated, Democrat

Social media has become our virtual backyard, a go-to place to catch up on news, stars, media personalities politicians, entertainers, sports and so much more. Varied audiences from around the world tune in. So, whose voices make up Twitter users? To examine this question, Pew Research Center recently conducted a national survey of nearly 3,000 U.S. adult Twitter users who ...

Read More »

MATTHEW McLAUGHLIN — Break the echo chamber

The internet and social media have empowered us with far greater amounts of information and at increasingly faster rates than any other point in the history of humankind.  The benefits of this democratization are omnipresent and permeate almost every aspect of our lives now.  For technologies that have largely only existed for about a decade, it is hard to imagine ...

Read More »

TODD SMITH — 10 social media trends to consider for future

Social media platforms will continue their rapid disruption as a communications vehicle in the digital world – and a number of new tech advancements will continue to leverage these tools for audiences around the world. As the waves of social media surge, here are the top 10 future social media trends according to Entrepreneur. 1. Rise of augmented reality At ...

Read More »

TODD SMITH — Social media users vault past 3 billion

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous 3 billion mark. With he world population at 7.5 billion and counting, that’s quite a milestone. Here are top trends: » 3.8 billion Internet users – with a 51 percent penetration rate. ...

Read More »

TODD SMITH: How Americans decide what news to trust on social media

When we encounter news on social media, how much we trust the content is determined less by who creates the news than by who shares it, according to a new study from the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. Whether readers trust the sharer, indeed, matters more ...

Read More »

TODD SMITH — Creative ways to incorporate live streaming to connect with your audience

Video has risen rapidly in the past few years, offering marketers a proven way to grab audience and keep them engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing ...

Read More »