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Tag Archives: social media

Mad Genius lands Louisiana Hot Sauce

RIDGELAND — Mad Genius has added management of the nationwide Louisiana Hot Sauce Facebook page to its portfolio. Louisiana Hot Sauce, a popular condiment produced by Bruce Foods, a New Iberia, La.-based company, had over 45,000 Facebook fans at the time it hired Mad Genius; those numbers are growing under Mad Genius management. “Clients like Bruce Foods understand the importance ...

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Experts: Don’t avoid social media due to fear of negative comments

Companies that have not yet waded into the waters of social media often fear negative customer comments. But Jackson area advertising gurus agree that the biggest social media risk is not engaging and monitoring what customers are already saying about you. Beth Kander, who just transitioned from copy writer to social media director at Mad Genius creative agency last month, ...

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Social media journalism

By Amy McCullough In light of Twitter’s role in the recent Egyptian political crisis, a friend recently wondered when and how news outlets would start citing social media “citizen journalists.” A new platform called Storify is one answer. News outlets like The New York Times, Washington Post and others have already used Storify “stories,” which are amalgamations of Tweets, Flicker ...

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What R ppl saying re: your business on 'the Twitter'?

By Amy McCullough For this week’s MBJ, I wrote “Get on the social media train or get left behind,” which addresses the importance of social media marketing for businesses. If you’re unfamiliar with Twitter and want to know what people might be “tweeting” about your business, check out this YouTube video, “Twitter Search in Plain English.” Twitter is an absolutely ...

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Viking has added 6,000 Facebook fans since Saturday night

By Amy McCullough Greenwood-based Viking Range Corporation may be used as a case study by Facebook, says social media guru Joe Stradinger, who just got back from a meeting with the social media company last week. By using a new tool called Facebook Stories that Stradinger implemented four days ago, Viking’s fan page has added another 6,000 people. Want to ...

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MEMA adds Flickr to social-media toolkit

PEARL — The Mississippi Emergency Management Agency (MEMA) continues to find new ways to use social media to better inform and interact with the public. In addition to Facebook, Twitter and YouTube, people may now visit Flickr, a free online photo sharing tool, to view images from recent disasters MEMA has responded to. Viewers will find images of destruction left ...

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Google buys Aardvark web service

Google Inc. has bought Aardvark, a free question-and-answer web service. Aardvark co-founder Damon Horowitz confirmed the purchase Thursday. He would not disclose financial details. Aardvark was formed in 2007 by Horowitz and three others — two of whom are former Google employees. It lets users ask questions online that are routed to friends and friends of friends. The goal is ...

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Google going up against Facebook

MOUNTAIN VIEW, Calif. — Google is making it easier to socialize on its e-mail service. It’s unveiling a new “Google Buzz” feature that sets up a face-off with Facebook. The feature unveiled yesterday will enable Gmail users to create status updates on Google Buzz and read and comment on the updates posted by their friends. Other tools turn Gmail into ...

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Keep up with the MBJ on Twitter

You can now get all of the latest state and national business news from the Mississippi Business Journal through Twitter. It’s the same trusted news the MBJ has been known for for 30 years, just through new and improved technologies. Simply search for “mbjournal” and start following us immediately. We appreciate your readership and are always looking for better ways ...

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