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Tag Archives: Super Bowl

TODD SMITH — Jeep’s Groundhog Day ad wins Super Bowl gold

Patrick Mahomes wasn’t the only one with the golden touch on Super Bowl Sunday. Mahomes and the Kansas City Chiefs marched to a thrilling, come-from-behind victory in Super Bowl LIV – and so did many of our favorite brands. Jeep’s “Groundhog Day” ad – featuring Bill Murray, Punxsutawney Phil and others in a flashback to the blockbuster movie, where the ...

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TODD SMITH: Alexa, you are a Super Bowl winner!

Alexa may have lost her voice, but she found gold in the Super Bowl ad game. Amazon’s “Alexa Loses Her Voice” spot was named most entertaining and best overall among marketing pros surveyed by Morning Consult for Ad Age’s first Super Bowl ranking — measuring not just entertainment value but brand effectiveness. The Amazon ad also topped USA TODAY’S annual ...

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Read February 1 issue of MBJ

>> FEAR THE OKRA Mad Genius ad campaign helps Delta State reintroduce the toughest vegetable in higher education— by Stephen McDill Also in this week’s paper: >> LEGISLATURE Move state offices to Capitol Complex — by Ted Carter >> SPORTS New kiosks make for a better visit at sports hall— by Frank Brown >> ENERGY Supreme Court mulls whether or ...

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Q&A: Paul Lacoste, owner, Paul Lacoste Sports

Paul Lacoste, owner of Paul Lacoste Sports, has dubbed himself “Mississippi’s Coach” and has a passion for getting Mississippians healthy. Lacoste grew up in Jackson and played football at Mississippi State University, where he also earned a master’s degree in sports administration and exercise science. He has played for the Buffalo Bills and Indianapolis Colts of the NFL as well ...

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