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Tag Archives: The Focus Group

Buchanan returns to Mississippi advertising agency as CEO

The Focus Group, a full-service advertising and public relations agency in Gulfport has announced the return of Allison Buchanan in a new role as CEO. Before returning to The Focus Group, Buchanan, a Gulf Coast native, was CEO for 19 months at New Media Lab, LLC, in Oxford. She previously worked five years with The Focus Group. Prior to joining ...

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Areng joins The Focus Group agency in Gulfport

The Focus Group, a Gulfport advertising and marketing agency, has hired Renee Areng as the new Vice President of Business Development. Areng has more than 20 years experience in the tourism sector, most recently as the Executive Director of Visit Mississippi Gulf Coast. Areng will be pursuing clients in the tourism sector, as well as in other key business sectors. ...

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Samantha McCain joins Center at USM

Samantha McCain, APR, recently joined The Children’s Center for Communication and Development at The University of Southern Mississippi as communications coordinator. McCain, a resident of Hattiesburg, has experience in strategic planning and tactical implementation with a variety of industries. Prior to joining The Children’s Center, she was employed with The Focus Group as the public relations and content manager, where ...

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Samantha McCain earns accreditation

Samantha McCain, public relations and content manager for The Focus Group in South Mississippi, has successfully completed the Accreditation in Public Relations certification. The APR is granted to candidates who successfully complete a process that includes a portfolio presentation to a Readiness Review Panel and sitting for a computer-based examination. The process aims to improve the practice of public relations ...

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Saving on travel expenses via technology — Solutions better, easier, cheaper

What does Iran have to do with Mississippi? Controversy over the country’s nuclear program has caused oil prices to rise again. When oil prices spike, gasoline prices do, too, and that means higher travel expenses for businesses nationwide. Mississippi businesses are increasingly saving on travel costs by embracing web and video conferencing technologies. They are also saving hours that would ...

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Q&A: Thomas Broadus, director of interactive & news media, The Focus Group

Thomas Broadus enjoys educating Mississippi’s business community on social and media and trends in communication technology. He is the director of interactive and new media for The Focus Group in Gulfport. Broadus earned a bachelor’s degree in management information systems and a master’s in communication from the University of Southern Mississippi. For several years he served as the web administrator ...

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