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Tag Archives: Todd Smith

TODD SMITH — Mississippi breaks shackles from its racist past by changing the state flag

Mississippi has broken the shackles from its racist past by removing the state flag and its outdated confederate battle symbol that has weighed the state down for far too long, costing the state far too much. In the wake of defiant voices and common sense from major businesses, the sports world, music stars and the public, and with the backdrop ...

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TODD SMITH — Americans support local news relief in Coronavirus era

The meltdown of the economy in the wake of the coronavirus is slamming an already trampled financial chapter for local news organizations – especially local newspapers. While Americans are not overly concerned about the effect of the downturn on local news in their area, they do support financial assistance for local news organizations as part of COVID-19 relief legislation. At ...

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TODD SMITH — Make your Coronavirus news pitch perfect

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “2020 State of the Media Report,” released on April 21. The PR software company’s 11th-annual report, which surveyed more than 3,200 journalists from 15 countries, includes a follow-up section on how ...

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TODD SMITH — Virtually all Americans impacted by Coronavirus

As the number of confirmed COVID-19 cases continues to rise and schools, workplaces and public gathering spaces across the United States remain closed, a new Pew Research Center survey finds that the coronavirus outbreak is having profound impacts on the personal lives of Americans in a variety of ways. Nearly nine-in-ten U.S. adults say their life has changed at least a little as a ...

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TODD SMITH — Communicators can tap into these tools for success in our remote working world

In our remote work, social distancing, quarantined coronavirus existence, tech tools can help us be proactive in our messaging to a constantly evolving audience. Working in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video news conference or statement from your CEO remotely? Recently, PRNEWS hosted a webinar on COVID-19 communications ...

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TODD SMITH — Consumers have confidence brands can lead in Coronavirus response

Edelman’s trust barometer has previously identified a shift in consumer sentiment where more people are valuing the actions of brands over institutions like the media and government. That trend has jumped to center stage in a more significant way as countries around the world scramble to respond to a coronavirus pandemic that has resulted in a climbing human toll and upturned industries. ...

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TODD SMITH — How to keep the public informed during the Coronavirus crisis

The coronavirus (COVID-19) pandemic has forced the world into a new normal! This crisis – like all major crises that grip society – greatly impacts business, industries, organizations and communities of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy, according to the Public Relations Society of ...

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TODD SMITH — Transparency, preparation key for Coronavirus pandemic communications

The coronavirus has wreaked havoc on our world – and in the world of clear communications! Officials and leaders around the globe are warning people of the potential ramifications of the coronavirus (COVID-19) by the day and hour. Supply-chain management, special events, retail and hospitality businesses are all vulnerable to disruptions caused by this far-reaching public health concern, according to ...

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TODD SMITH — Jif or Gif, how do you pronounce it?

Call it the great Jif jaffe – or Gif gaffe! Go ahead, pronounce “GIF.”  OK, now pronounce “Jif.” If you used a “soft G” like in “jelly” to pronounce the popular peanut butter brand, you got it right. And if you went with a hard “G” like in “graphic” for those frequently shared looping videos, you got that right, too.   ...

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TODD SMITH — Amazon, Google and Netflix most loved brands in America

Amazon, Google and Netflix are the most loved brands in America, according to Morning Consult’s 2019 annual ranking of the brands that define our culture and commerce. To determine the latest rankings, Morning Consult analyzed over 400,000 survey interviews from Morning Consult Brand Intelligence, measuring consumer sentiment across favorability, trust, community impact, and Net Promoter Score. Amazon clocked in at ...

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