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Tag Archives: Todd Smith

TODD SMITH — What readers want in news

As we launch into 2020, it’s a great time to check the presses on what readers seek in the news media. A recent study by The Center for Media Engagement aimed to get the scoop on what readers don’t understand about the news process and how newsrooms can build trust with their audiences. For this study, The Center for Media ...

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TODD SMITH — Google reveals most searched phrases of 2019

Let’s face it, we live in an online search world. Need a quick answer to anything under the sun or around the world? It’s only a click away on your web browser. What did we do before Google? Or Bing? Or Yahoo? Or Wikipedia? We were constantly dashing for the encyclopedia, searching for the World Book – or forgetting about ...

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TODD SMITH — ’12 Days of Christmas’ gifts price remains flat despite rising CPI

The PNC Christmas Price Index predicts True Loves will find all is calm when putting the gifts under the tree this holiday shopping season. To purchase the gifts included in the classic holiday song “The 12 Days of Christmas,” it will cost just 0.2% more than it did in 2018, according to the 36th annual holiday economic analysis by The ...

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TODD SMITH — Holiday sales set records for Cyber Monday, Black Friday

Cyber Monday sales vaulted to a multi-billion-dollar record, easily surpassing last year’s total, marking the largest online shopping day of all time in the U.S. Based on data from Adobe Analytics – which tracks hundreds of retail websites – sales soared to $9.4 billion by the end of Cyber Monday, growing 19.7 percent year over year and beating last year’s record of nearly $8 billion. That’s on ...

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TODD SMITH — Not milk? Largest brand buys the farm

Not Milk! With a nod to one of the greatest branding campaigns in the world – who can forget Got Milk! – our society has increasingly tossed the jug and opted for tea and soft drinks instead. This alarming trend recently led to the nation’s biggest milk producer filing for bankruptcy. Dean Foods blamed a decadelong drop in milk consumption ...

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TODD SMITH — The Force is with Star Wars cross promotion

The new Star Wars movie – “The Rise of Skywalker” – is more than a month away from hitting theaters, but the cross-promotion force is already with us! Numerous brands are jumping on the galactic battle faster than you can shake a lightsaber! Recently, Halmark launched a new holiday spot with 180LA, in which a daughter surprises her parents on Halloween ...

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TODD SMITH — LinkedIn boosts newsroom to 65 journalists

Dan Roth – editor-in-chief of LinkedIn – has a vision for making the social media powerhouse must read for news. It is Roth’s dream for LinkedIn’s 645 million members and for workers who have yet to use the site to turn to the site for news with their morning coffee. He envisions LinkedIn as the perfect “utility” for professionals. “LinkedIn ...

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TODD SMITH — Tech companies tops in best global brand survey

Interbrand has released its Best Global Brands 2019 report (bestglobalbrands.com), the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector. Taking into account Interbrand’s unparalleled wealth of 20 years of brand valuation data, ...

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TODD SMITH — ABC ‘World News Tonight’ gains in popularity

David Muir, anchor of ABC “World News Tonight” is delivering the news to a broader audience. The nightly news program has become one of the most-watched network programs, according to Variety. Since joining the newscast as anchor in 2014, the network has gained audience share. Muir recently spoke to the publication to discuss what today’s audience is seeking from the ...

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TODD SMITH — Americans are wary of role social media plays in delivering the news

While debate rages over how social media sites can improve the quality of news they offer while enforcing rules fairly, most Americans are pessimistic about these efforts and are highly concerned about several issues when it comes to social media and news. According to a new Pew Research Center survey, conducted July 8-21, majorities say that social media companies have ...

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