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Tag Archives: Todd Smith

TODD SMITH — Writing mistakes, words & phrases to avoid for clearer communications

Bad writing can sink your brand and wreck your reputation! Professional writing coaches from across the country recently shared the biggest mistakes they encounter, and tips on how to avoid them with Fast Company. Writing inappropriately for the audience is a frequent pitfall, Wilma Davidson, author of the book “Business Writing: What Works, What Won’t,” said. Scolding readers or failing ...

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TODD SMITH: SXSW showcases brands, entertainment & politics

Austin was the epicenter of the Brandverse during the SXSW festival, where brands, entertainment, music and politics mixed in an ethereal digital dance. This year’s South by Southwest (SXSW) Festival and Conference offered interactive brand experiences all week long, along with bodacious live music, comedy, world premieres of TV shows and movies, product launches – and yes, the onslaught of ...

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TODD SMITH — Push alerts are driving mobile news strategy

News fans in today’s digital world are craving more push alerts, less breaking news – and, yes, less of the smiley/frowny/angry/kissy emoji speak. An analysis of some 30 publisher’s mobile notifications shows that the nature of news alerts has stayed the same but newsroom managers are thinking differently about how to use them. In a follow-up study to a 2017 ...

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TODD SMITH — Most compelling PR content of 2018?

Happy 2019, Spin fans! The Spin Cycle spent time during the holidays reflecting on all the brand happenings in 2018, and what’s in store for 2019. I stumbled upon great insight and pearls from PR Week, and what is resonating with today’s plugged-in reader. Here is a short take on the magazine’s most read content of 2018 – and Denny’s ...

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TODD SMITH — Earned (PR) vs. paid (advertising) media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report predict that in five years the average consumer will not be able to distinguish between news stories written by journalists and promotional content purchased by an organization. And almost as many (59 percent) believe the average person will not care if they can tell the ...

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TODD SMITH — Local TV news fares better than you think

It’s a known fact that TV news audiences are shrinking – and there’s plenty of research to support it. The percentage of Americans that gets news from TV is decreasing, Pew shows, and those who do get news there are the over 40 crowd. The millennials and younger generations find it even less relevant. But don’t underestimate local TV news, ...

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TODD SMITH — How to get audiences to engage with your brand

Audiences love to hear, watch and share stories with those who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than ever. Rather than interrupt those stories with ads, your brand can become the topic of these stories – if you advance an experience worth ...

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TODD SMITH — Social media landscape dotted by longstanding trends, emerging narratives

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out ...

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TODD SMITH — Could NRA ties pose serious business branding problems?

Major brands are cutting ties to the National Rifle Association in the wake of public pressure after the tragic mass shooting at a Parkland, Fla., high school. And there’s little advantage for companies to stick with the NRA, branding experts told USATODAY. “Unless you’re in an adjacent industry like hunting, having a public connection with the NRA is” highly detrimental ...

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