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Tag Archives: Todd Smith

TODD SMITH — Not milk? Largest brand buys the farm

Not Milk! With a nod to one of the greatest branding campaigns in the world – who can forget Got Milk! – our society has increasingly tossed the jug and opted for tea and soft drinks instead. This alarming trend recently led to the nation’s biggest milk producer filing for bankruptcy. Dean Foods blamed a decadelong drop in milk consumption ...

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TODD SMITH — The Force is with Star Wars cross promotion

The new Star Wars movie – “The Rise of Skywalker” – is more than a month away from hitting theaters, but the cross-promotion force is already with us! Numerous brands are jumping on the galactic battle faster than you can shake a lightsaber! Recently, Halmark launched a new holiday spot with 180LA, in which a daughter surprises her parents on Halloween ...

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TODD SMITH — LinkedIn boosts newsroom to 65 journalists

Dan Roth – editor-in-chief of LinkedIn – has a vision for making the social media powerhouse must read for news. It is Roth’s dream for LinkedIn’s 645 million members and for workers who have yet to use the site to turn to the site for news with their morning coffee. He envisions LinkedIn as the perfect “utility” for professionals. “LinkedIn ...

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TODD SMITH — Tech companies tops in best global brand survey

Interbrand has released its Best Global Brands 2019 report (bestglobalbrands.com), the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector. Taking into account Interbrand’s unparalleled wealth of 20 years of brand valuation data, ...

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TODD SMITH — ABC ‘World News Tonight’ gains in popularity

David Muir, anchor of ABC “World News Tonight” is delivering the news to a broader audience. The nightly news program has become one of the most-watched network programs, according to Variety. Since joining the newscast as anchor in 2014, the network has gained audience share. Muir recently spoke to the publication to discuss what today’s audience is seeking from the ...

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TODD SMITH — Americans are wary of role social media plays in delivering the news

While debate rages over how social media sites can improve the quality of news they offer while enforcing rules fairly, most Americans are pessimistic about these efforts and are highly concerned about several issues when it comes to social media and news. According to a new Pew Research Center survey, conducted July 8-21, majorities say that social media companies have ...

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TODD SMITH — American trust erodes for Congress, tech leaders

The public gives high scores to military leaders, public school principals and police officers on empathy, transparency and ethics, yet they rate members of Congress and leaders of technology companies lower, according to a new Pew Research Center report that examines public confidence in eight groups of people who hold positions of power and responsibility in America. The new survey looked at ...

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TODD SMITH — The four types of young news consumers

There’s very interesting news out about how people under age 35 are consuming news. It’s all in the palm of their hands – in their phones, more specifically! Research conducted recently by consulting firm Flamingo for the Reuters Institute for the Study of Journalism revealed some insightful trends. The study complements Reuter’s previously released qualitative study, the 2019 Digital News ...

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TODD SMITH — Facebook taps journalists, part 2

Facebook grabbed headlines last year when it cut its “trending topics” editorial team. Now, it’s back in editor hiring mode. Recently, the social media leader announced plans to hire what it is describing as a “small team” of veteran journalists – likely 10 or fewer – to choose content that will be featured in a section of the news tab, ...

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TODD SMITH — Cable news audience increased 8% according to Pew State of the News media report

Throughout July, the Spin Cycle explored the recently released Pew Research Center State of the News Media report, showcasing key audience and economic indicators across the U.S. news media landscape. This data pinpoints the shifting ways Americans seek news and information in an increasingly digital world. The press – often referred to as the fourth branch of government – is ...

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