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Tag Archives: Todd Smith

TODD SMITH — Cable news audience increased 8% according to Pew State of the News media report

Throughout July, the Spin Cycle explored the recently released Pew Research Center State of the News Media report, showcasing key audience and economic indicators across the U.S. news media landscape. This data pinpoints the shifting ways Americans seek news and information in an increasingly digital world. The press – often referred to as the fourth branch of government – is ...

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TODD SMITH — State of the news media report released from Pew; Local TV news audience down, revenue up

Last week, the Spin Cycle explored the recently released Pew Research Center State of the News Media report, showcasing key audience and economic indicators across the U.S. news media landscape. This data pinpoints the shifting ways Americans seek news and information in an increasingly digital world. The press – often referred to as the fourth branch of government – is ...

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TODD SMITH — State of the News media report released from Pew; newspaper circulation down more than 10%

Each year since the early 2000s, the Pew Research Center has released its State of the News Media report, showcasing key audience and economic indicators across the U.S. news media landscape. This data pinpoints the shifting ways Americans seek news and information in an increasingly digital world. The press – often referred to as the fourth branch of government – ...

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TODD SMITH — IHOP cooks up ‘Bancake List’ campaign

IHOP – the brand that did the flapjack flip-flop last year – is at it again, and has cooked up another tongue in batter campaign. We all remember how the famous pancake house enraged the public with its temporary rebrand as IHOb in a move to promote its burgers last year. Now the restaurant chain is turning up the griddle ...

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TODD SMITH — Tech, telecom & wheels, oh, my, rule top 50 brands

What’s in a brand? The good ones smell sweeter than a rose, to borrow from the famous William Shakespeare line. Brands – and names – are big business, and getting bigger by the year. Companies spend copious amounts of time, positioning and money to build their brand identities and establish their brand voice – especially the big consumer companies. Recently, ...

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TODD SMITH _ Journalists have interviewed 20 percent of Americans

The media have long been a part of our everyday lives – from the morning newspaper to nightly TV news to today’s digital news that hits us with headlines 24/7. Many of you have had interaction with journalists in your lives. This is underscored in an interesting new survey from Pew Research Center that found about two-in-ten Americans (21 percent) ...

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TODD SMITH — Digital advertising smashes $100 billion level

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest Internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising has become increasingly dominant, growing 40 percent year-over-year, to $69.9 billion. And video ad spending ...

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TODD SMITH — Twitter voices are largely younger, more educated, Democrat

Social media has become our virtual backyard, a go-to place to catch up on news, stars, media personalities politicians, entertainers, sports and so much more. Varied audiences from around the world tune in. So, whose voices make up Twitter users? To examine this question, Pew Research Center recently conducted a national survey of nearly 3,000 U.S. adult Twitter users who ...

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TODD SMITH: The Tiger Woods brand is pure green & gold

In the wake of winning his 5th Masters in grand style, the Tiger Woods brand is pure gold! And the brands that stuck with him – namely Nike – cashed in big when Tiger won his 15th major, following a drought of championship victories that lasted more than a decade. The value of Woods’ victory for Nike is roughly $22.54 ...

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TODD SMITH — Top 5 companies with worst reputations

As discussed last week, brands must constantly polish their image and shine their reputations. And brands must be constantly vigilant to moves that can dent their identity. Just ask Facebook about what privacy concerns and unauthorized use of customer data can do, or Boeing about how a faulty computer system can wreck a reputation. One scandal, fraud or flaw can ...

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