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Tag Archives: Todd Smith

TODD SMITH — How to keep the public informed during the Coronavirus crisis

The coronavirus (COVID-19) pandemic has forced the world into a new normal! This crisis – like all major crises that grip society – greatly impacts business, industries, organizations and communities of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy, according to the Public Relations Society of ...

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TODD SMITH — Transparency, preparation key for Coronavirus pandemic communications

The coronavirus has wreaked havoc on our world – and in the world of clear communications! Officials and leaders around the globe are warning people of the potential ramifications of the coronavirus (COVID-19) by the day and hour. Supply-chain management, special events, retail and hospitality businesses are all vulnerable to disruptions caused by this far-reaching public health concern, according to ...

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TODD SMITH — Jif or Gif, how do you pronounce it?

Call it the great Jif jaffe – or Gif gaffe! Go ahead, pronounce “GIF.”  OK, now pronounce “Jif.” If you used a “soft G” like in “jelly” to pronounce the popular peanut butter brand, you got it right. And if you went with a hard “G” like in “graphic” for those frequently shared looping videos, you got that right, too.   ...

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TODD SMITH — Amazon, Google and Netflix most loved brands in America

Amazon, Google and Netflix are the most loved brands in America, according to Morning Consult’s 2019 annual ranking of the brands that define our culture and commerce. To determine the latest rankings, Morning Consult analyzed over 400,000 survey interviews from Morning Consult Brand Intelligence, measuring consumer sentiment across favorability, trust, community impact, and Net Promoter Score. Amazon clocked in at ...

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TODD SMITH — What readers want in news

As we launch into 2020, it’s a great time to check the presses on what readers seek in the news media. A recent study by The Center for Media Engagement aimed to get the scoop on what readers don’t understand about the news process and how newsrooms can build trust with their audiences. For this study, The Center for Media ...

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TODD SMITH — Google reveals most searched phrases of 2019

Let’s face it, we live in an online search world. Need a quick answer to anything under the sun or around the world? It’s only a click away on your web browser. What did we do before Google? Or Bing? Or Yahoo? Or Wikipedia? We were constantly dashing for the encyclopedia, searching for the World Book – or forgetting about ...

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TODD SMITH — ’12 Days of Christmas’ gifts price remains flat despite rising CPI

The PNC Christmas Price Index predicts True Loves will find all is calm when putting the gifts under the tree this holiday shopping season. To purchase the gifts included in the classic holiday song “The 12 Days of Christmas,” it will cost just 0.2% more than it did in 2018, according to the 36th annual holiday economic analysis by The ...

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TODD SMITH — Holiday sales set records for Cyber Monday, Black Friday

Cyber Monday sales vaulted to a multi-billion-dollar record, easily surpassing last year’s total, marking the largest online shopping day of all time in the U.S. Based on data from Adobe Analytics – which tracks hundreds of retail websites – sales soared to $9.4 billion by the end of Cyber Monday, growing 19.7 percent year over year and beating last year’s record of nearly $8 billion. That’s on ...

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TODD SMITH — Not milk? Largest brand buys the farm

Not Milk! With a nod to one of the greatest branding campaigns in the world – who can forget Got Milk! – our society has increasingly tossed the jug and opted for tea and soft drinks instead. This alarming trend recently led to the nation’s biggest milk producer filing for bankruptcy. Dean Foods blamed a decadelong drop in milk consumption ...

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TODD SMITH — The Force is with Star Wars cross promotion

The new Star Wars movie – “The Rise of Skywalker” – is more than a month away from hitting theaters, but the cross-promotion force is already with us! Numerous brands are jumping on the galactic battle faster than you can shake a lightsaber! Recently, Halmark launched a new holiday spot with 180LA, in which a daughter surprises her parents on Halloween ...

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