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Tag Archives: Todd Smith

TODD SMITH — Poor writing skills costing brands billions each year

Clear communication is an essential skill for any brand, but what’s shocking is how much time and money businesses spend each year to bring employees up to a basic proficiency level. Writing seems to be one of the skills requiring the most remedial training. A study from CollegeBoard, a panel established by the National Commission on Writing, indicates that blue ...

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TODD SMITH — Big media companies market publishing platforms

Leading global media giants – in search of new revenue streams – including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they’ve built in-house. At the South by Southwest Interactive conference in Austin, Texas, Vox Media CEO Jim Bankoff provided a four-point plan for growing the company, including strengthening its brands ...

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TODD SMITH — Twitter adds promoted videos to menu to whet the digital appetite

Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new promoted video ad product. The San Francisco-based company’s First View will let marketers own the top Twitter ad in news feeds for a 24-hour period. The feature will be the first ad users see when they pull up their news feed on the Twitter app ...

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TODD SMITH — Top leadership lessons from Super Bowl coaches

While Super Bowl 50 was won by a gritty, determined defense dominated by an MVP performance from Vonn Miller, the success of both teams this year – and their showdown in the ultimate game in San Francisco – has a lot to do with the lessons of leadership, management and identity. Lessons that today’s brands should pay attention to. Here ...

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TODD SMITH — Here’s a sneak peak at The Super Bowl 50 ads

Whether it’s cars, chips or beer, ,the usual super suspects are lining up to make the 50th Super Bowl more than a game to remember – at least when it comes to the ads. With the Super Bowl set for Sunday, advertisers have given us  a peek at what they’ve got planned. They have a lot at stake as they ...

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TODD SMITH — 7 habits of highly effective digital marketers

To be effective at digital and online marketing, you must find others who are successful at it and observe the strategic thought that is working. The practice doesn’t always mirror specific tactics. But character traits and habits that lead to the discovery and implementation of successful plans will always be beneficial to your brand! Here are seven habits of highly ...

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TODD SMITH — Biggest brand, PR & reputation blunders in 2015 2.0

The Spin Cycle has reflected and contemplated the biggest challenges and blunders on how companies, organizations and people handled their brands, reputations and crisis management in 2015. There were some pretty epic PR blunders last year! Last we explored Nos 10-5. This week, The Spin Cycle reviews the Top 5 PR bloopers of 2015 from PR Newser: 5. Starbucks Race ...

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Happy New Year from Spin Cycle — Here are the most inspiring leadership moments of 2015

Inspiration comes in many forms – and 2015 was certainly a year of myriad moments of innovative thought. Some entrepreneurs found inspiration in Pope Francis’ visit to the U.S. Others found inspiration in an inventor’s prolific milestone: breaking Thomas Edison’s record for lifetime patents. And these were just two of the year’s momentous occasions. Here’s a list of the top ...

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TODD SMITH — Top 20 predictions for next 2 decades from Fast Company – Part 2

As we prepare to close the chapter on 2015 and open a new book for 2016, we enter the season of predictions, observations and prognostications. Fast Company turned 20 this year, and has released 20 predictions for the next two decades. They consider the world of tomorrow, where work is still heavily dependent on human beings, technology is still social ...

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TODD SMITH — Top 20 predictions for next 2 decades from Fast Company

As we prepare to close the chapter on 2015 and open a new book for 2016, we enter the season of predictions, observations and prognostications. Fast Company turned 20 this year, and has released 20 predictions for the next two decades. They consider the world of tomorrow, where work is still heavily dependent on human beings , technology is still ...

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