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Tag Archives: Todd Smith

Avoid these common LinkedIn mistakes to build your personal brand

You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and uploaded a photo that’s a far better choice than the awkward selfie you used to have in its place. With your profile in good shape, it’s time to start building and strengthening your network with purpose. But before you get too excited and start connecting ...

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Deane | Smith, Gray PR partner to grow business

Deane | Smith, a leading public relations, marketing, advertising and branding agency based in Nashville, Tenn., and Gray Public Relations, based in Franklin, Tenn., have partnered to leverage their growing business and expand client service across the Southeast and throughout the nation. Under the agreement – a shared services affiliation – the two firms will have more than 30 employees ...

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TODD SMITH — Google News launches fact check feature

In the midst of a highly charged presidential election, where fact and fiction have frequently become confused, Google News has introduced a new fact check feature in search results for news stories. Fact check will now appear as a label among news search results, alongside other established labels such as opinion, local source and highly cited. Google News algorithmically connects ...

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Content marketing tripled in last year, digital media Advertising Delivers 2x ROI

Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week presentation, Beckon said clients tripled the pieces of marketing content they delivered ...

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TODD SMITH — Creative ways to incorporate live streaming to connect with your audience

Video has risen rapidly in the past few years, offering marketers a proven way to grab audience and keep them engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing ...

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TODD SMITH — Building trust with your audiences is key for your brand

In a digital age where we all serve as editors and writers of content for our audiences, it is now more important that ever to cultivate trust in building your brand. Writers these days don’t follow basic standards in attribution, which is one of the golden rules in journalism, PR, marketing and advertising. There’s also a general distrust among readers. ...

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TODD SMITH: Master your crisis communications online

You have to do more these days to shift into gear when a crisis arises. It has to be a combination of positive PR, comprehensive and transparent messaging and a carefully articulated response statement – and in today’s fast-paced, plugged-in world, it must absolutely include a strategic social media response. With nearly two-thirds of American adults on social networking sites, ...

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