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Tag Archives: Todd Smith

TODD SMITH'S SPIN CYCLE — 10 essential tips for B2B marketing success in a digital economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how challenging the digital revolution has been for marketing and branding. Not long ago, a sale needed some sort of human interaction – even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all. How can ...

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TODD SMITH'S SPIN CYCLE — Measurement plus metrics equals PR success & branding relevance

Measurement and metrics are integral and complex parts of our PR world, and it’s increasingly being driven by social media in the digital domain. In fact, the branding, PR, marketing and ad industries recently converged in Measurement Week 2014 in New York, a four-day conference focused on all things measurement, analytics, media success and ROI. Many of the sessions showcased ...

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TODD SMITH'S SPIN CYCLE: Approaches to leverage social media branding

When considering the best ways to approach social media branding for your company, organization or product, there are numerous strategies to make a splash in the digital domain. A recent conference about harnessing the power of social media hosted by Columbia Business School’s Center for Global Brand Leadership highlighted top social strategies to make your brand shine. Here are five ...

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