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Tag Archives: Todd Smith

Todd Smith’s SPIN CYCLE — Top Marketing Moments of the Oscars

The 2014 Oscar Awards had some truly Silver Screen moments — With “Gravity,” “12 Years A Slave” and “Dallas Buyers Club” stealing much of the show. While the golden guys were being handed out, Twitter was abuzz with real-time Oscar marketing. Many organizations — including Digiday, a digital media, marketing and advertising firm — buzzed about it through social media ...

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TODD SMITH'S THE SPIN CYCLE: Media Tips, Crisis Communications & Negative Press, Oh My!

As a former journalist, avid writer and lover of well-crafted turns of phrase, I spend a lot of time at our shop coaching, advising and strategizing with companies and organizations on how to come out on top while navigating the pitfalls of tough interviews, simmering crises and negative news. At Deane, Smith & Partners, we have a team of creative ...

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Todd Smith's 'The Spin Cycle' — The Brand Is King

In today’s connected society, branding is much more than a campaign. It’s greater than a slick logo and cool color scheme. It’s a way of life. It’s a promise. It’s awareness. It’s an identity. It’s a differentiator. It’s iconic. In a nod to its old West heritage, it’s a lasting impression seared into our collective minds. An effective brand cements ...

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TODD SMITH'S SPIN CYCLE — Get your social on in 2014

» Pithy PRognostications from a recovering journalist Social has certainly invaded the C-suite, as company leaders have embraced and harnessed the power of social media platforms such as Twitter, LinkedIn, Facebook, YouTube – and many more – as they seek to advance their brand to an increasingly dexterous, mobile and nimble public. Let’s face it, in today’s fast-paced, multi-media world, we ...

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Former football star looks to score with new public relations office

Todd Smith is returning home – at least in a business sense. Smith, a former star football player (and sometimes mascot) at Jackson Academy and now president and chief communication officer of Deane, Smith and Partners, says the Jackson area is home for the new office of his Nashville-based public relations, marketing, advertising and branding agency. “I’m very excited about ...

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