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Tag Archives: Todd Smith

Todd Smith's 'The Spin Cycle' — The Brand Is King

In today’s connected society, branding is much more than a campaign. It’s greater than a slick logo and cool color scheme. It’s a way of life. It’s a promise. It’s awareness. It’s an identity. It’s a differentiator. It’s iconic. In a nod to its old West heritage, it’s a lasting impression seared into our collective minds. An effective brand cements ...

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TODD SMITH'S SPIN CYCLE — Get your social on in 2014

» Pithy PRognostications from a recovering journalist Social has certainly invaded the C-suite, as company leaders have embraced and harnessed the power of social media platforms such as Twitter, LinkedIn, Facebook, YouTube – and many more – as they seek to advance their brand to an increasingly dexterous, mobile and nimble public. Let’s face it, in today’s fast-paced, multi-media world, we ...

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Former football star looks to score with new public relations office

Todd Smith is returning home – at least in a business sense. Smith, a former star football player (and sometimes mascot) at Jackson Academy and now president and chief communication officer of Deane, Smith and Partners, says the Jackson area is home for the new office of his Nashville-based public relations, marketing, advertising and branding agency. “I’m very excited about ...

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