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Tag Archives: Todd Smith

TODD SMITH — Digital advertising smashes $100 billion level

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest Internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising has become increasingly dominant, growing 40 percent year-over-year, to $69.9 billion. And video ad spending ...

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TODD SMITH — Twitter voices are largely younger, more educated, Democrat

Social media has become our virtual backyard, a go-to place to catch up on news, stars, media personalities politicians, entertainers, sports and so much more. Varied audiences from around the world tune in. So, whose voices make up Twitter users? To examine this question, Pew Research Center recently conducted a national survey of nearly 3,000 U.S. adult Twitter users who ...

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TODD SMITH: The Tiger Woods brand is pure green & gold

In the wake of winning his 5th Masters in grand style, the Tiger Woods brand is pure gold! And the brands that stuck with him – namely Nike – cashed in big when Tiger won his 15th major, following a drought of championship victories that lasted more than a decade. The value of Woods’ victory for Nike is roughly $22.54 ...

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TODD SMITH — Top 5 companies with worst reputations

As discussed last week, brands must constantly polish their image and shine their reputations. And brands must be constantly vigilant to moves that can dent their identity. Just ask Facebook about what privacy concerns and unauthorized use of customer data can do, or Boeing about how a faulty computer system can wreck a reputation. One scandal, fraud or flaw can ...

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TODD SMITH — Digital local news is increasingly desired by audiences

Folks prefer to catch the news via digital media, according to new research into audience habits in the digital age. Nearly as many Americans today prefer to get their local news online as they do so through TV, according to a new Pew Research Center survey of 34,897 U.S. adults conducted Oct. 15-Nov. 8, 2018, on the Center’s American Trends ...

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TODD SMITH – Streaming service subscription fatigue hits consumers

We live in an increasingly prevalent on demand, streaming world to keep us entertained when and where we want, on any device we want – from traditional TV sets to tablets to smart phones to laptops. But in the constant quest to have everything on demand at our fingertips, we have become ensnared in a tangled web of booming subscription ...

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TODD SMITH — Writing mistakes, words & phrases to avoid for clearer communications

Bad writing can sink your brand and wreck your reputation! Professional writing coaches from across the country recently shared the biggest mistakes they encounter, and tips on how to avoid them with Fast Company. Writing inappropriately for the audience is a frequent pitfall, Wilma Davidson, author of the book “Business Writing: What Works, What Won’t,” said. Scolding readers or failing ...

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TODD SMITH: SXSW showcases brands, entertainment & politics

Austin was the epicenter of the Brandverse during the SXSW festival, where brands, entertainment, music and politics mixed in an ethereal digital dance. This year’s South by Southwest (SXSW) Festival and Conference offered interactive brand experiences all week long, along with bodacious live music, comedy, world premieres of TV shows and movies, product launches – and yes, the onslaught of ...

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