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Tag Archives: Todd Smith

TODD SMITH — Writing mistakes, words & phrases to avoid for clearer communications

Bad writing can sink your brand and wreck your reputation! Professional writing coaches from across the country recently shared the biggest mistakes they encounter, and tips on how to avoid them with Fast Company. Writing inappropriately for the audience is a frequent pitfall, Wilma Davidson, author of the book “Business Writing: What Works, What Won’t,” said. Scolding readers or failing ...

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TODD SMITH: SXSW showcases brands, entertainment & politics

Austin was the epicenter of the Brandverse during the SXSW festival, where brands, entertainment, music and politics mixed in an ethereal digital dance. This year’s South by Southwest (SXSW) Festival and Conference offered interactive brand experiences all week long, along with bodacious live music, comedy, world premieres of TV shows and movies, product launches – and yes, the onslaught of ...

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TODD SMITH — Most compelling PR content of 2018?

Happy 2019, Spin fans! The Spin Cycle spent time during the holidays reflecting on all the brand happenings in 2018, and what’s in store for 2019. I stumbled upon great insight and pearls from PR Week, and what is resonating with today’s plugged-in reader. Here is a short take on the magazine’s most read content of 2018 – and Denny’s ...

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TODD SMITH — Earned (PR) vs. paid (advertising) media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report predict that in five years the average consumer will not be able to distinguish between news stories written by journalists and promotional content purchased by an organization. And almost as many (59 percent) believe the average person will not care if they can tell the ...

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TODD SMITH — Social media landscape dotted by longstanding trends, emerging narratives

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out ...

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TODD SMITH — Could NRA ties pose serious business branding problems?

Major brands are cutting ties to the National Rifle Association in the wake of public pressure after the tragic mass shooting at a Parkland, Fla., high school. And there’s little advantage for companies to stick with the NRA, branding experts told USATODAY. “Unless you’re in an adjacent industry like hunting, having a public connection with the NRA is” highly detrimental ...

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