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Tag Archives: Todd Smith

TODD SMITH — White House communications team affects PR profession perception

Members of the White House communications team are traditionally the most prominent public relations professionals in the world. As the most visible figures in American and global media, they are a key voice for advancing presidential policies and priorities that affect not only Americans, but also citizens around the world. Under the current administration, they are also affecting something else ...

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TODD SMITH — Brands benefit from trusted news source partnerships

Reuters called this past year “the year the media became the headline” in the release of its Tomorrow’s News 2017 report. The news publisher surveyed more than 1,700 Reuters.com users in April and May to discuss advertising, awareness and perception of other news websites. As the news cycle has developed, the study from Reuters has found that news consumers are ...

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TODD SMITH — Google, Apple, Microsoft, Amazon, Facebook most valuable brands

Technology giants Google, Apple, Microsoft, Amazon and Facebook have been named the Top 5 companies in the 2017 Brandz top 100 most valuable global brands ranking, carried out by WPP and Kantar Millward Brown. Now in its 12th year, the study combines measures of brand equity, based on interviews with more than 3 million consumers about thousands of global brands, ...

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TODD SMITH — New York Times launches new reader center

The New York Times has announced a reader center to capitalize on readers’ knowledge and experience, using their voices to make its journalism even better. Readers are among the newspaper’s strengths, helping it distinguish itself in a flooded marketplace. Here’s more about the new reader center from Cliff Levy, a deputy managing editor at The Times: “Our readers (and listeners ...

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TODD SMITH — How did news media cover Trump’s first 100 days?

A new report from Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy analyzed news coverage of President Trump’s first 100 days in office – which set a new standard for negative coverage. The report is based on an analysis of news reports in the print editions of The New York Times, The Wall Street Journal, and The ...

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TODD SMITH — PR spending, staffing on rise over next 5 years

Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed light on the public relations ...

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TODD SMITH: Key demographic trends shaping our world

Demographers recently convened in Chicago for the Population Association of America’s annual meeting, and here is a look at eight of Pew Research Center’s recent findings on demographic trends, ranging from global refugee and migrant flows to changes to family life and living arrangements. They show how demographic forces are driving population change and reshaping the lives of people around ...

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TODD SMITH: United outlines 10 things it will do to avoid crisis

United Airlines is taking steps to avoid another crisis – and make flying the airline better. The airline said it is making 10 changes to prevent a repeat of what happened to David Dao, who was dragged from a flight because the carrier needed extra seats for commuting crew members. Video of the April 9 incident quickly went viral. Dr. ...

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TODD SMITH — Media deploy advertising to promote journalism in fake news era

The proliferation of fake news – be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck – has unleashed a wave of advertising from news media organizations looking to promote the value of responsible journalism. Earlier this month, Gannett ...

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