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Tag Archives: Todd Smith

TODD SMITH — White House communications team affects PR profession perception

Members of the White House communications team are traditionally the most prominent public relations professionals in the world. As the most visible figures in American and global media, they are a key voice for advancing presidential policies and priorities that affect not only Americans, but also citizens around the world. Under the current administration, they are also affecting something else ...

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TODD SMITH — Google, Apple, Microsoft, Amazon, Facebook most valuable brands

Technology giants Google, Apple, Microsoft, Amazon and Facebook have been named the Top 5 companies in the 2017 Brandz top 100 most valuable global brands ranking, carried out by WPP and Kantar Millward Brown. Now in its 12th year, the study combines measures of brand equity, based on interviews with more than 3 million consumers about thousands of global brands, ...

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TODD SMITH — New York Times launches new reader center

The New York Times has announced a reader center to capitalize on readers’ knowledge and experience, using their voices to make its journalism even better. Readers are among the newspaper’s strengths, helping it distinguish itself in a flooded marketplace. Here’s more about the new reader center from Cliff Levy, a deputy managing editor at The Times: “Our readers (and listeners ...

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TODD SMITH — PR spending, staffing on rise over next 5 years

Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed light on the public relations ...

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TODD SMITH: Key demographic trends shaping our world

Demographers recently convened in Chicago for the Population Association of America’s annual meeting, and here is a look at eight of Pew Research Center’s recent findings on demographic trends, ranging from global refugee and migrant flows to changes to family life and living arrangements. They show how demographic forces are driving population change and reshaping the lives of people around ...

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TODD SMITH — Media deploy advertising to promote journalism in fake news era

The proliferation of fake news – be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck – has unleashed a wave of advertising from news media organizations looking to promote the value of responsible journalism. Earlier this month, Gannett ...

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