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Tag Archives: Twitter

TODD SMITH — Twitter voices are largely younger, more educated, Democrat

Social media has become our virtual backyard, a go-to place to catch up on news, stars, media personalities politicians, entertainers, sports and so much more. Varied audiences from around the world tune in. So, whose voices make up Twitter users? To examine this question, Pew Research Center recently conducted a national survey of nearly 3,000 U.S. adult Twitter users who ...

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MATTHEW McLAUGHLIN — Break the echo chamber

The internet and social media have empowered us with far greater amounts of information and at increasingly faster rates than any other point in the history of humankind.  The benefits of this democratization are omnipresent and permeate almost every aspect of our lives now.  For technologies that have largely only existed for about a decade, it is hard to imagine ...

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ALAN TURNER — The importance of quality local journalism

Today, we’ve all heard the use of the term “fake news”. This is a term that was virtually unknown until recent years, just as the words “Google”, “Facebook”, and “Twitter” were unknown just a few years ago. There is no way to over-emphasize the importance of trustworthy, accurate news and information to a free and democratic nation. There is also ...

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TODD SMITH — Media must overcome onslaught of fake news

The presidential election turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question – what fresh twist could our national election drama and its newly minted executive producer-in-chief, Donald J. Trump, possibly have in store for us now? No doubt about it, Campaign 2016 ...

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US companies waver ahead of Fed meeting; tech stocks plunge

U.S. stocks are little changed Wednesday afternoon as investors wait for the Federal Reserve to conclude its April meeting. Technology companies are sliding following weak results from Apple and Twitter. Energy companies are rising with oil prices, and utility and telecommunications companies are moving higher as bond yields fall. KEEPING SCORE: The Dow Jones industrial average picked up 9 points, ...

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TODD SMITH — Use Twitter analytics to engage your audience

Seeking better ways to improve your brand through Twitter marketing? One of the best social media strategies is to use diagnostics like Twitter Analytics as a roadmap to success. Here are four ways to shift your brand into high-gear from Social Media Examiner: 1. Tailor Your Content to Audience Interests Tweeting content that appeals to your audience’s interests can draw ...

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